A natural born storyteller with a descriptive writing style, Tosoff's novels create energy and excitement that keep readers on the edge of their seats through action driven plots with surprising twists and turns. His training as a screenwriter has given him a voice and style that converts into a reading experience that many liken to watching an action thriller movie cast with characters right out of Hollywood. Clever dialogue and well crafted narrative draw the reader into story-lines with gripping conflict from the opening first sentence to a satisfying ending; the hallmark of Tosoff's imaginative and entertaining writing style. Whether it is an action thriller like the Ian MacLeod series or a touching novel of military historical fiction like Escape from Konigsberg, his work is well researched and his character development colorful and believable. Both his latest novel, "Escape from Konigsberg" and the first in the Ian MacLeod Action Thriller Series, "Point of Return" have received early critical acclaim from readers, The New York Review of Books, On-line Book Club and Kirkus Reviews. Kirkus selected his novel Escape From Konigsberg as one of the top Indy novels to be given press in their Kirkus Magazine, a great honor for a unknown author.
Lloyd transitioned from his role as an accomplished chief executive in an award winning company that he was instrumental in building to pursuing his love of the written word in 2009. His first novel "The Consultant" written under a pen name reached #2 in Kindle Crime Fiction in the UK.
He is working on a new writing project; one that extends his first novel into a three part action thriller series about a naïve accountant who pits his intellect against the ruthless Scottish mob after he is set up as a patsy for a murder he did not commit. It is expected to be released as a three part series in fall of 2018.
As a student of the Creative Writing program at the University of Toronto Lloyd completed a course in novel writing as well as the study of advanced screenwriting in 2013.
Since 2014 in concert with his novels, he has also written hundreds of songs, 13 of which were on his first progressive country album “Road To Somewhere” released in 2016.
“Win, Draw or Lose” is Lloyd’s second album released in 2017. Produced by award winning producer John Ellis, it is a collection of eight songs that reflect the timeless authenticity of country music from the 70s.
“Road To Somewhere” has been extensively downloaded by radio across the globe with songs from the album receiving heavy rotation in select regional markets and acroos Europe. Several notable Nashville songwriters and music industry personalities have endorsed Lloyd’s songwriting skills.
"One of the best traditional country songwriters I've ever worked with. The younger generation could really benefit from giving his work a listen. He's the real deal."
~ John Ellis, producer